Pro
Press Releases
Press
relations are a key (and cost-effective) part of your company's
marketing efforts; press releases are the foundation of
that effort. Would you like to know how to write releases
that not only get read, but actually generate press coverage
for your company? You can generate excitement and publicity
with your press releases, instead of yawns, if you do it
right! Nancy is here to show you how to do it from the ground
up!
Instructor
Nancy Nally has seen the good, the bad and the ugly in the
world of press releases. As the editor of Scrapbook
Update and a freelance writer, she spends a lot of her
day reading and using press releases from a variety of companies.
As a small business owner, she's been on the other side
of the table too - writing and sending press releases.
This
class is about more than the nuts-and-bolts of how to write
a good press release. It is also about approaching press
relations with a completely new way of thinking. You won't
just learn how to write a fabulous press release, you'll
learn how that fits into a press campaign that will help
you win friends and influence people both in the media and
through the media.
Important
information about Self-Paced Projects at Big Picture Classes!
Self-Paced Projects are instant download classes that allow
you to participate at BPC anytime! These classes are different
from our interactive workshops. There are no starting or
ending dates -- you may enroll at any time. This flexibility
also means, that there will not be the level of teacher
and student interaction that we enjoy in our workshops.
You will receive handouts to print and an audio file to
listen to, but there are typically no message boards or
chats.
